Jewelry Shopping

My cousin who I hardly see maybe about once a year wants jewelery from me for her sixteenth birthday. We've got a quirky little relationship. Unlike my sister, who I've been at war with since she was born, the dynamic with my younger cousin is more affable. We get on. I'd never get my sister jewelry – far too weird. But somehow for a cousin like her, it feels both big brotherly and friendly.

So I'm working through mental pictures to try and remember what kind of jewelry she wears, as I figure there could be some sort of theme, color, and material concurrent to her tastes. Or are they just random? Would anything do? Buying jewelry I am discovering taking takes reasonable time and mental effort, not to mention empathy (or is it sympathy?) And some other types of emotional engagement that I do not know the words for.

Ok, so a diamond ring might be a bit too much, but then again I do not want to just get some plain accessories. A bracelet perhaps? A sparkly bracelet? I'm trying to think how many different types of jewelry there actually are out there. I guess it's limited by the imagination. There's so many innovations in design and beauty wear it's hard to keep track unless you read the fashion supplements in Sunday newspapers.

Though even fashion is hardly a guide. I guess looking at what jewelry to buy online may help. Some of the jewelry shopping web sites are overwhelming with regard to the range of jewelry to buy on the Internet.

It's hard to tell what's retro and what's just new anyway. What's in one week can be out the next and then the week after it's back in again but on a white gold chain or something.

I try a new tack on choosing what jewelry to buy online for my cousin. I guess she'd be happy whatever I bought as she's the type who appreciates the 'thought that counts.' But she'll probably also want something nice; some kind of awkward politeness is not the response that would encourage me to buy jewelry online for friends or family again.

What's her favorite color? I'm not sure if she has a favorite color – at least one that does not change week to week. Maybe a multi-colored necklace? Then again, I quite fancy that she'd love a brooch. Brooches look great. I think. Yes she'd quite like a brooch.

It's so easy to look at brooches online, or bracelets, necklaces, rings. Prices, sizes and types all in convenient little lists that you can scroll through. Given that in jewelry shop most of the stuff is sealed behind reinforced security glass it is not much different to looking at jewelry on a web page.

I see a nice looking brooch online. Studded with green and blue gems. It's not too loud but looks both quirky and timeless, in a modest kind of way. It's subtle. Not quite like my cousin but they do say opposites attract.

Facebook Holiday Marketing Tips

Holiday shopping is right around the corner. And where do people like to talk about their consumer conquests? On Facebook, of course! With more than a billion users, Facebook is definitely going to be abuzz with the talk of shopping for friends and family.

Year after year, more consumers are turning to online shopping in order to avoid the crush of so many others at brick and mortar stores. If you have a business that sells a lot of products online, then you certainly need to have a good Facebook holiday marketing strategy. Even if your main focus is on in-store sales, a good social media plan can help boost traffic to your business.

Here are some tips that will help you with a strong holiday marketing plan on Facebook:

Show your holiday spirit

No one wants to see a constant stream of product plugging in their News Feed during this time of year. Use your time to increase the holiday spirit among your followers.

Post holiday-themed trivia. Make a top ten list of the best holiday movies. Offer tips for decorating the home or how to make the best hot chocolate. Another great idea is to ask followers to submit their favorite holiday photos to include in a Facebook album.

Hold special contests and sweepstakes

This is certainly the time of year when people appreciate a good contest. Contests are an excellent way for businesses to boost engagement and broaden their reach. It is also helpful in collecting more email addresses for your list to use all year.

There are several third-party apps that make it easy to set up a Facebook contest.

Be sure to offer something that is both desirable and related to your business. It might be awesome to give away a new iPad, but you are more likely to end up with short-term followers than people interested in you for the long-term.

Give valuable coupons

Another thing that people love during the holidays is to save money. Use Facebook coupons as a way to get more people excited to shop with you.

Coupons are a great way to increase customer loyalty. Having them on Facebook also makes them easy to share, so you can see an increase in your followers quickly.

A good coupon can be anything from a great BOGO offer to free shipping.

Focus more on mobile

A large percentage of social media users access their sites through a mobile device. That is why it is so important to make sure that every marketing campaign that you create works just as well when it is mobile.

Include eye-catching images, videos, and short text in your posts. Be sure to check the mobile news feed option when you pay for Facebook ads. Always insert a good call-to-action.

Speaking of calls-to-action, Facebook is now offering marketers a unique call-to-action button for ads, such as a "Shop Now" button.

Open a pop-up shop

During the holidays, it might be worthwhile for your business to create a temporary pop-up shop. This is good for new products that you are promoting or even just a listing of your top selling items.

Give them more

When people order from you at this time of year, it is always a good idea to give them a little something extra. This could be a coupon for a future purchase, a free item, or even a simple thank you note.

Small gestures like these will leave the customer with a positive impression. They could then post about their positive experience with you on their own Facebook page for their friends and family to see.

The right Facebook holiday marketing strategy is the gift that keeps on giving. When you do it well, you will create lasting relationships with your customers that extend well past the holiday season.

Are you ready for social media holiday marketing?

Why Do We Need Personal Development to Be Successful?

In order to really answer that, we need to define what we mean by personal development. In my opinion, personal development is:

  • Growth as a conscious human being
  • Activities that improve self-knowledge and identity
  • Development of talents and potential
  • Development in different areas of life
  • Building of human capital and employability
  • Enhancing the quality of life
  • Contributing to the realization of dreams and aspirations
  • Is not limited to self-development but includes formal and informal activities for developing others
  • In the context of institutions, it reflects to the methods, programs, tools, techniques, and assessment systems that support human development at the individual level in organizations
  • (hard) work that requires discipline, determination, consistency, patience, time, courage, forgiveness

Let's then take a closer look at some of these bullet points in correlation to success.

Improving your self-knowledge and identity means, among other things, that you become more aware of who you are and what you want. Knowing what you want and where you need to improve yourself in order to achieve what you want are essential parts of success.

If you have already achieved success you can not stay put if you want to remain successful. The world and other people around you are constantly evolving; therefore you need to keep on developing your talents and potential further. Otherwise your success will remain short term.

Depending on your goals, you need constant development in different areas of your life, not just in one. Some of these areas may include health, finances, relationships, emotions, habits and beliefs, to mention a few. A good health will ensure that you are able to do what you want to do. It is obvious that you can do a lot more as a healthy person than you would lying sick on a bed. It is obvious, in most cases, that you can achieve more and free yourself from some of the worries when your financial situation is stable. It is obvious that you can achieve more when you have sound relationships with supporting and loving people to back you up. And so on.

Having activities for developing others, in addition to developing yourself, is really what gives you the final boost for success. The old saying "what goes around, comes around" applies here quite well. Helping other people succeed will ensure that they will willingly help you in return. It is much, much more difficult – and in most cases even impossible – to achieve success just by yourself. You can not be the master of everything. And you should not even try to be. Concentrate on doing well what you love doing and let other people help you in the areas that they love doing. Help others develop themselves and they will help you develop yourself. That is for everyone's benefit.

Finally, understand that long lasting success requires work. At times, it can even seem to require hard work. But once you have found what it is that you really love doing, the work does not seem that hard anymore. But it will require discipline, so that you keep your focus on your goals. It will require determination because there will be a lot of people who'll try to talk you out of your dream. It will require consistency because you will encounter many obstacles along the way and you'll have to be consistent to work your way through and around them. It will require patience because the bigger your dream, the more it will take time. It will require courage because you will move toward something that is unknown to you. And, maybe most of all, it will require forgiveness because you will have to forgive yourself for all the mistakes you have made, and will make, and you must also forgive others who have hurt you, so you can move into the future with a clean slate.

And that is all part of the road to success.

Written by Hannu Pirila, CEO and Founder of HPA Consulting, one of the leading Personal Development and NLP Coaches in Finland.

Microsoft Lumia 950: It Could Be Better

The Lumia 950 is Microsoft's attempt to turn your phone into something like a full-on Windows PC. It is built to move you to the next level of worker productivity. Unfortunately it comes up a little short.

The first Windows 10 device is designed to extend the benefits of the Windows experience to the smart phone. The goal is to use the phone to power a desk type experience to a monitor. This includes syncing office documents and photos across all your devices and connecting with the Windows store so your favorite apps, game, music and video are all in one place.

On the plus side, the phone does have a nice quad HD display, 5.2 inches, 564 pixels per square inch. USB-C for fast charging and a large capacity battery. The attractive display is easy to read outdoors. It is scratch resistant with a strong display glass.

Photo quality is on-par with the best smartphones. "Rich Capture" provides a triple LED natural flash. You can adjust the color saturation levels of bright or dark areas. A 20 MP sensor attempts to effectively eliminate motion blur. The quality camera image holds up even in low light.

The phone is constructed of plastic, a negative for some. The battery can be removed and it does has a microSD card slot which many phones do not. The Cortana voice assistant is also included.

Microsoft's secret sauce to all this is the Windows Continuum. The goal is to connect your Lumia 950 to a Microsoft Display Dock and use it with an external monitor, keyboard and a mouse. Office apps and Outlook can be scaled up to create a big screen optimized work environment. The idea is maintain productivity even without a laptop.

The Continuum feature is not really available in Android or iPhone devices. It will take some finesse to get it set up and some experimentation with the right type of cables etc. to make it work.

Once you have it together and working, whether it be in a hotel room or conference area, you can share a PowerPoint presentation or a video on large screen. When done you can undock your phone. Then you can resume working on the same project in a matter of minutes.

Many report problems with typing on the device. Automated spell check is not available. It will take longer to correct errors.

Windows 10 brings a few other additions to the Lumia 950. One is Windows Hello, now in beta mode. Hello is iris-scanning recognition software. It works by just starting into the phone.

App selection for a Windows phone still remains challenging. The platform is not supported by Google. Those who rely on Gmail, Google Maps, Google Drive, and Google Docs will have to find third party applications or go directly to the web for usage.

Pricing starts at $ 550 in the US and will be determined by carrier. A larger 5.7 "inch XL version is scheduled to be introduced later and will cost more.

The 950 is a good start for Microsoft to bring more productivity to the smart phone, but not the end result many were expecting. Unfortunately the design is not really anything new, Continuum set-up can be challenging, and a lack of apps is troublesome.

Windows fans may seize the opportunity to jump on the Lumia bandwagon and work through some of the phone's shortcomings.

Others will wait until Microsoft fixes some of the inherit problems with not only the phone but the Continuum system itself before giving it a more serious look.